If Wisconsin had an official love language, it might be “Can I get you a drink?”
We’re a state where brandy gets its own aisle at the grocery store, Bloody Marys occasionally arrive with an entire meal balanced on top, and “just one” at the tailgate is rarely just one.
We drink at weddings. We drink at fish fries. We drink when the Packers win. We drink when the Packers lose. And we’ve never met a festival, fundraiser or backyard party that couldn’t benefit from a well-stocked cooler.
But lately, there’s a new guest pulling up a barstool.
The mocktail.
And before anyone clutches their Old Fashioned, relax. Nobody’s taking away the brandy.
People are simply discovering that a great drink doesn’t actually need alcohol to be worth drinking. Fresh fruit, herbs, citrus, bubbles, beautiful garnishes and unexpected flavors are turning zero-proof drinks into something people actually want to order.
Not the consolation prize. Not the “I guess I’ll have water.”
The drink everyone else looks at and says, “Wait…what’s that?”
Wisconsin, hold our beer.
Mocktails have the floor.
Zero Proof. Zero Boring.
Today’s mocktails have come a long way from simply leaving the rum out of strawberry daiquiri.
Our Zero-Proof Mocktails include options like Hibiscus Red Sangria and Raspberry Margarita—colorful, refreshing drinks that feel every bit as festive as their boozy counterparts.
And that’s really the point.
It’s about recognizing that the best hosts give their guests choices—and the non-alcoholic choice shouldn’t feel like an afterthought.
If you’re putting thought into the food, décor and cocktails, why hand someone a can of soda and call it a day?
Lemonade Grew Up
Mocktails aren’t the only way to make the beverage station more interesting.
Our Flavored Lemonades can be infused with fresh fruit, herbs and flavors like Black Cherry, Strawberry and Agave.
They’re refreshing, colorful and just fancy enough to make you wonder why we’ve spent all these years automatically putting vodka in everything.
Wisconsin, we have questions.
Yes, Even the Water Has Personality
Stay with us.
Infused waters like Cucumber Lemon, Strawberry Lime and Black Raspberry Açaí add another fresh option to the beverage station—and on a hot Wisconsin summer day, they may be the most popular drinks at the party.
Especially with the guy who started drinking Spotted Cow at noon.
Give Them Something to Talk About
One of the most fun ways to embrace the zero-proof trend is with a custom signature sip created around your event, theme or favorite flavors.
Give it a clever name. Add a beautiful garnish. Put it right alongside the cocktails.
Then watch the people drinking alcohol start ordering it, too.
Because when a drink looks great and tastes even better, nobody really cares whether there’s vodka in it.
Don’t Worry. We’re Not Taking Away Your Old Fashioned.
We’re not trying to start a riot.
Alcohol isn’t disappearing from Wisconsin events anytime soon—and we’re certainly not suggesting you tell Uncle Bob the brandy is gone five minutes before cocktail hour.
This isn’t about choosing between cocktails or mocktails. It’s about making room at the bar for both.
Because a great event is about good food, good drinks and making everyone at the table feel considered.
So keep the Old Fashioned.
Just save a little room on the menu for something unexpected.
Planning an event? Ask us about zero-proof mocktails, flavored lemonades, infused waters and custom signature sips. We’ll help you create a beverage menu worth raising a glass to—whatever happens to be in it.
